Information flow control is a long-studied approach for establishing non-interference properties of programs. For instance, it can be used to prove that a secret does not interfere with some computation, thereby establishing that the former does not leak through the latter. Despite their potential as a holy grail for security reasoning and their maturity within the literature, information flow type systems have seen limited adoption. In practice, information flow specifications tend to be excessively complex and can easily spiral out of control even for simple programs. Additionally, while non-interference is well-behaved in an idealized setting where information leakage never occurs, most practical programs must violate non-interference in order to fulfill their purpose. Useful information flow type systems in prior work must therefore contend with a definition of non-interference extended with declassification, which often offers weaker modular reasoning properties. We introduce structural information flow, which both illuminates and addresses these issues from a logical viewpoint. In particular, we draw on established insights from the modal logic literature to argue that information flow reasoning arises from hybrid logic, rather than conventional modal logic as previously imagined. We show with a range of examples that structural information flow specifications are straightforward to write and easy to visually parse. Uniquely in the structural setting, we demonstrate that declassification emerges not as an aberration to non-interference, but as a natural and unavoidable consequence of sufficiently general machinery for information flow. This flavor of declassification features excellent local reasoning and enables our approach to account for real-world information flow needs without compromising its theoretical elegance. Finally, we establish non-interference via a logical relations approach, showing off its simplicity in the face of the expressive power captured.