In this paper, we explore a connection between type universes and memory allocation. Type universe hierarchies are used in dependent type theories to ensure consistency, by forbidding a type from quantifying over all types. Instead, the types of types (universes) form a hierarchy, and a type can only quantify over types in other universes (with some exceptions), restricting cyclic reasoning in proofs. We present a perspective where universes also describe where values are allocated in the heap, and the choice of universe algebra imposes a structure on the heap overall. The resulting type system provides a simple declarative system for reasoning about and restricting memory allocation, without reasoning about reads or writes. We present a theoretical framework for equipping a type system with higher-order references restricted by a universe hierarchy, and conjecture that many existing universe algebras give rise to interesting systems for reasoning about allocation. We present 3 instantiations of this approach to enable reasoning about allocation in the simply typed $𝜆$-calculus: (1) the standard ramified universe hierarchy, which we prove guarantees termination of the language extended with higher-order references by restricting cycles in the heap; (2) an extension with an impredicative base universe, which we conjecture enables full-ground references (with terminating computation but cyclic ground data structures); (3) an extension with universe polymorphism, which divides the heap into fine-grained regions.